Passionate and empathetic creative leader with experience working on Canada's largest consumer brands. I thrive in fast-paced, deadline-driven environments and am always looking to optimize processes and discover solutions to help my team maximize their potential.
I have created content about everything from food to parenthood, pharmacy to fish finders.
I understand how to find the tone and language for a brand and craft the message to speak to the desired audience. Whether I'm selling a hammer drill to a DIY-er or a licensed contractor, I approach it differently.
I have extensive ecommerce experience and am a former magazine editor that worked on both custom and consumer publications. I've also worked in internal corporate communications.
Most of all, I am a wordsmith who enjoys finding the way the puzzle fits together in every piece of content.