Content Creator

Passionate and empathetic creative leader with experience working on Canada's largest consumer brands. I thrive in fast-paced, deadline-driven environments and am always looking to optimize processes and discover solutions to help my team maximize their potential.

I have created content about everything from food to parenthood, pharmacy to fish finders. 

I understand how to find the tone and language for a brand and craft the message to speak to the desired audience. Whether I'm selling a hammer drill to a DIY-er or a licensed contractor, I approach it differently. 

I have extensive ecommerce experience and am a former magazine editor that worked on both custom and consumer publications. I've also worked in internal corporate communications.

Most of all, I am a wordsmith who enjoys finding the way the puzzle fits together in every piece of content.